Due to increasing client demands, Peanut Labs adds more than 200 new targeting capabilities, including head circumference and eye color, to its Self-Serve Online Research Sampling Service.
First, let’s start by explaining what sampling and weighting are.
First of all, what exactly is a census representative survey sample? It is a group of people whose demographics look the same as, or very similar to, those of the general population as defined by a census. For instance, based on the US census conducted in 2010, we know that the US population is 49.2% male and 50.8% female. We also know that 24.0% of people are under 18 years, 36.5% are 18 to 44 years, 26.4% are 45 to 64 years, and 13.0% are aged 65 years and over. A US census representative sample for a survey project would have demographics very similar to that.
You spent a lot of time and energy writing the perfect survey and you’re excited to see what the results will be. But let’s face it. Not everyone is excited as you are about your new study.
Chances are you’ve heard the phrase on television many times, perhaps even made fun of it once or twice. But what does it really mean?
The phrase usually goes something like this:
“Last night’s political poll showed that 46% of people are in favor of John Smith. This poll is accurate within plus or minus 3 points, 19 times out of 20.”
Can you write a list question that includes every possible option? A question as simple as “What is your favorite color” can’t include just the six colors of the rainbow – what about brown, black, and grey? And to tread into more dangerous ground, what about pink, auburn, crimson, burgundy, carmine, and fuchsia? Even questions with a straightforward yes/no answer aren’t that straightforward – should marijuana use for any purpose be legal? What happens when we don’t include every possibly option in answer list?
One of the dreaded problems of writing a survey is ensuring that the answer options are as clear and precise as possible.When answer options aren’t clear enough, responders can’t tell which is the best answer for them. But, if the answer options are too precise, it can be difficult to even interpret what the answer options are.
I know, we’re all pressed for time and doing things differently, even just slightly differently, can take a lot of time. But what if you could make just one small change. Just one.
Leading questions can make your head spin. They make you feel like you must answer the question in a specific way, even when it’s not the answer you might normally choose. Leading questions can often be found in political polls and surveys as candidates try to find, or create, data that supports their campaign goals. But created data isn’t valid data.
Are you tired? Hungry? Bored? Disenchanted? Are your colleagues bugging you with unending emails, phone calls, and questions about where to get falafels for lunch? Are you finding it difficult to concentrate on one task because you have so many other important and unimportant things knocking on your door? If so, welcome to the world of survey responding, a world where surveys are just one of the 17 other things you are being asked to do at exactly the same time.