In the 1950’s, Solomon Asch conducted a number of now famous experiments to learn whether individual opinions can be affected by group opinions. His classic experiment involved showing college students a collection of lines and having them judge which lines were the same length. That sounds easy enough!
Sadly, there is no right answer!
A lot of research will tell you that odd or even scales are better for one reason or the other, that one format creates a preferable type of response pattern. But, to me, it really comes down to one thing.
First, let’s start by explaining what sampling and weighting are.
First of all, what exactly is a census representative survey sample? It is a group of people whose demographics look the same as, or very similar to, those of the general population as defined by a census. For instance, based on the US census conducted in 2010, we know that the US population is 49.2% male and 50.8% female. We also know that 24.0% of people are under 18 years, 36.5% are 18 to 44 years, 26.4% are 45 to 64 years, and 13.0% are aged 65 years and over. A US census representative sample for a survey project would have demographics very similar to that.
You spent a lot of time and energy writing the perfect survey and you’re excited to see what the results will be. But let’s face it. Not everyone is excited as you are about your new study.
In the market research world, almost every sample you will ever use is a convenience sample. Why? Because they’re convenient to obtain, obviously.
Yesterday, at the joint MRIA and CMA customer experience conference, I shared a small bit of research we’ve done about customer experience and how it is expressed in social media for the banking industry. Below, you will find the full presentation deck.
Chances are you’ve heard the phrase on television many times, perhaps even made fun of it once or twice. But what does it really mean?
The phrase usually goes something like this:
“Last night’s political poll showed that 46% of people are in favor of John Smith. This poll is accurate within plus or minus 3 points, 19 times out of 20.”
What is behavioural economics? It means many things to different people but its most fundamental tenet is that human behaviour is irrational. That you and I don’t always make logical decisions, that you and I don’t always behave rationally. Given that I wear running shoes in the snow,I sometime bother putting on sunscreen in the blaring sun, and I generally eat way more sugar than is nutritionally appropriate for me, I have to agree I’m not a logical person.
Can you write a list question that includes every possible option? A question as simple as “What is your favorite color” can’t include just the six colors of the rainbow – what about brown, black, and grey? And to tread into more dangerous ground, what about pink, auburn, crimson, burgundy, carmine, and fuchsia? Even questions with a straightforward yes/no answer aren’t that straightforward – should marijuana use for any purpose be legal? What happens when we don’t include every possibly option in answer list?
Peanut Labs will now provide cost effective sampling for online market research in the United Kingdom, France and Germany.Timely delivery is at the forefront of the offer, and Peanut Labs can enable clients to launch projects within 20 minutes of receiving a quote with its highly advanced technology. Additionally, Peanut Labs has incorporated 12 different quality control checks to remove poor respondents and ensure the highest quality.
One of the dreaded problems of writing a survey is ensuring that the answer options are as clear and precise as possible.When answer options aren’t clear enough, responders can’t tell which is the best answer for them. But, if the answer options are too precise, it can be difficult to even interpret what the answer options are.
Researchers love open end questions for many reasons. Most obviously, we get real word answers to our most important questions. – What do you like the most about our brand? Why do you choose our brand?
I know, we’re all pressed for time and doing things differently, even just slightly differently, can take a lot of time. But what if you could make just one small change. Just one.
Leading questions can make your head spin. They make you feel like you must answer the question in a specific way, even when it’s not the answer you might normally choose. Leading questions can often be found in political polls and surveys as candidates try to find, or create, data that supports their campaign goals. But created data isn’t valid data.