SAN FRANCISCO – December 6, 2012 – Peanut Labs, an innovative technology provider of social media measurement and marketing tools, today announced the launch of Samplify™, its latest software-as-a-service (SaaS) sampling platform that will further increase flexibility for researchers to access Peanut Labs’ highly profiled online sample.

The self-service sampling platform was designed specifically for researchers to provide real-time DIY access to the increasingly robust online sample of ready-to-survey respondents available through Peanut Labs’ reach. As a result, users will have far less steps to go through in order to ensure that a representative sample is delivered to their clients.

“The research industry is growing and changing to adapt to a more digital, socially connected world; and as it adapts, Peanut Labs remains focused on improving efficiency, and providing transparent reporting of sample data collected from some of the largest social networking applications and online communities worldwide,” said Noman Ali, co-founder and chief executive officer of Peanut Labs. “Our Samplify platform reflects our continued commitment to the industry, and to providing access to high-quality sample on demand.”

Utilizing Peanut Labs’ Samplify platform, researchers are empowered with the ability to control the entire process from cost estimation to in-field project management. In just a few clicks, users can easily access Peanut Labs’ comprehensive sample pool, obtain both feasibility and pricing, test project links, and conveniently launch and manage surveys with complete control of their own tailored research sample. Additional functionalities include: project configuration and nested quotas; the option to add pre-screeners; 24-hour access to reporting on project activity (both overall and by quota); real-time access to project status indicators (including attempts, completes, over quota, daily quotas and progress); and basic project management actions (including managing, resuming and duplicating projects).

Peanut Labs has strategic partnerships with hundreds of website publishers, social media communities and global partners, and has built their sampling architecture to gain the most cost-effective access to a global respondent pool of tens of millions of consumers and business professionals. To date, Peanut Labs has profiled respondents in the United States, Canada, the United Kingdom, Germany and Australia to allow for multi-country research projects via its Samplify platform. The company has forecasted that it will have profiled respondents in over ten additional markets by March 2013. For more information, visit http://samplify.it.

The dates will be announced soon…but before that, Peanut Labs is excited to announce the winner of the Crowdvi.be competition for a VIP Pass to our legendary cruise party!

Winner: Jonathan Siegel – Right Ventures

Congratulations and welcome aboard Jonathan!
We will contact you shortly with details on your prize…

Thank you so much for the high interest, and be sure to stay tuned for future Peanut Labs competitions!

The Pirates of Silicon Valley Cruise Party will be one of the most unforgettable events in 2012 once again.
We will be announcing the “set sail” date and legendary co-hosts soon!

For any questions about the cruise party, please email us at : cruise@peanutlabs.com

All you need to do is sign up for Crowdvi.be and ask 1 question.
Then, send your results to cruise@peanutlabs.com along with your Full Name, Company Name and the email that you signed up with.

We are going to announce the winner on May 7th, 2012.
If you don’t want to miss this chance, start asking already!

We started this week off with the great news that our CEO, Noman Ali, is bringing back the 2012 Advertising Research Foundation’s Re:Think Great Mind Innovation Certificate for Research Distinction.

The ARF Awards have long been considered the premier conference for research and advertising professionals to assemble annually, and exchange game changing ideas. This year Nomi traveled to New York for the week to meet old friends in the research industry and to enjoy what little time in NYC he had. It was ARF’s 75th anniversary this year, and there were lots of great ideas and many companies being represented on stage.

There were a couple different types of awards given out, such as: The Innovation Award, the Rising Star Award, Quality in Research Award, and the Lifetime Achievement award just to name a few. A big thanks goes out to everyone at ARF for holding the ceremony and bringing the industry together with such a great event! Congratulations Noman!

Utilizing Peanut Labs’ innovative monetization platform, WGT enables golf and gaming enthusiasts to earn WGT credits – the in-world currency – in return for participating in full length market research studies, targeted video advertisements, and exclusive single question surveys. Players can instantly redeem WGT credits to purchase in-game golf equipment at the WGT online Pro Shop and pay entry fees for online golf tournaments to earn real world prizes.

“In line with its highly acclaimed virtual courses and tournaments, social sports game, and industry-leading golf media site that attracts millions of golfers from over 180 countries, our goal is to help WGT further engage their growing audience by offering players alternative ways to earn virtual currency to enhance their online golf experience,” said Noman Ali, co-founder and CEO of Peanut Labs. “In turn, this partnership will allow market researchers to reach a desirable male sports audience.”

Gamers are keen on new opportunities to accrue the virtual currency needed to maximize gameplay – whether through upgrading virtual golf equipment or entering tournaments – without having to use a credit card.

“Players use credits to upgrade their virtual golf equipment and play in online golf tournaments on WGT,” said YuChiang Cheng, co-founder and CEO of WGT. “Peanut Labs gives our players an easy way to earn WGT credits that also drives deeper engagement and enjoyment of our game.”

About Peanut Labs
Peanut Labs is an innovative technology provider of social media measurement and marketing tools. The company enables marketers worldwide to harness the power of social media for all their marketing needs, including generating insight into consumer behavior and building brand perception. Peanut Labs offers targeted social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks, and operates SurveyTool.com and Crowdvi.be . The company has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation’s Silver Innovation Award. Peanut Labs has over 30 full-time employees and is headquartered in San Francisco. For more information, visit http://www.peanutlabs.com.

About e-Rewards, Inc.
e-Rewards, Inc. is a global leader in permission based digital data collection and reporting, headquartered in Plano, Texas. With over 1,200 employees worldwide, the company operates through its business units Research Now, e-Miles, Peanut Labs and Conversition. For more information, visit http://www.e-rewardsinc.com.

About World Golf Tour
World Golf Tour (WGT) is the largest golf site and the most realistic sports game on the web. WGT recreates famous golf courses including Bethpage, Kiawah Island and St Andrews’ Old Course in virtual reality using HD photography and patented technology. Each course is photographed from every angle, providing a true-to-life experience for golf enthusiasts. WGT is played using a web browser without any downloads or fees at http://www.WGT.com, on Facebook, or in the Google Chrome Web Store. Players can choose to purchase WGT credits to upgrade their virtual golf equipment, compete against each other, and enter tournaments to earn prizes such as real world golf trips. Virtual golf equipment is available from WGT sponsors, including GolfSmith, LoudMouth, PING, and TaylorMade. WGT is the online gaming partner of the USGA, R&A and LPGA and hosts virtual championships of many major golf tournaments, including the 2011 Virtual U.S. Open and the 2011 Open Championship. More at http://www.WGT.com.

SAN FRANCISCO, CA–(Marketwire – Feb 16, 2012) – Peanut Labs, an innovative technology provider of social media measurement and marketing tools and e-Rewards, Inc. (ERI) business unit, today announced the launch of Crowdvi.be™, a revolutionary research product that will empower users to target a unique population of social media respondents and gain valuable insight into time-sensitive and compelling topics.

Peanut Labs’ Crowdvi.be tool enables organizations to access ready-to-poll respondents in a variety of vertical markets by embedding short questionnaires into a dynamic network of social media and gaming sites across the United States. This capability allows users to launch their quick polls and collect respondent data from a sample pool of over 50 million consumers within minutes; the average time to begin receiving responses is 40 seconds. Further, creatives, marketers, strategists and analysts now have the ability to gain brand and product insight into the emotive and cognitive sentiments of a group of people instantaneously.

“As speed becomes more of a necessity, especially going into 2012, we understand the value of time-sensitive research,” said Noman Ali, co-founder and chief executive officer of Peanut Labs. “Through our Crowdvi.be tool, we provide a product that enables users to receive responses in real time, gaining an edge over their competition.”

With 24-hour access, Peanut Labs’ Crowdvi.be tool enables users to launch quick polls at any time to a vast existing network of diverse and desirable demographics, and includes deep integration with Facebook. The current version allows users to target respondents based on criteria including age, gender and income, with plans to add ethnicity, personal interests and geographic location in the future.

Offering exclusive support for multiple-choice questions, Peanut Labs’ Crowdvi.be tool also enables users to include a minimum of two pre-written answers and a maximum of seven pre-written answers for respondents to choose from, and supports both single-select and multi-select questions. Furthermore, it enables users to include media — both images and video — to further communicate the subject matter of each question asked.

Ali continued: “One common denominator with social media and online research is the need for surveys to be as engaging as possible. People all over the world are on social networks where they are primed to maneuver in a multi-media, rich in content, environment. More so, these people are potential respondents, unlikely to have been previously exposed to traditional research methods. Therefore, it is imperative that online surveys complement the community from which the respondent interacts with.”

Peanut Labs’ Crowdvi.be tool is currently available in beta mode and offers a user-friendly platform for: concept testing; campaign feedback; product opinions; brand perceptions; customer satisfaction; social media scoring; and predictive modeling. Users can register for a complimentary personal account with limited access to polling capabilities. For pricing and additional information, visit www.crowdvi.be.

About Peanut Labs
Peanut Labs is an innovative technology provider of social media measurement and marketing tools. The company enables marketers worldwide to harness the power of social media for all their marketing needs, including generating insight into consumer behavior and building brand perception. Peanut Labs offers targeted social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks, and operates SurveyTool.com™ and Crowdvi.be™. The company has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation’s Silver Innovation Award. Peanut Labs has over 20 full-time employees and is headquartered in San Francisco. For more information, visit www.peanutlabs.com.

About e-Rewards, Inc.
e-Rewards, Inc. is a global leader in permission based digital data collection and reporting, headquartered in Plano, Texas. With over 1,200 employees worldwide, the company operates through its business units Research Now, e-Miles, Peanut Labs and Conversition. For more information, visit www.e-rewardsinc.com.

The event will take place at the legendary Cielo Club in NYC on February 9th, 2012. Lazard Capital Markets is also co-hosting the event with Peanut Labs and we are looking forward to share our brand new product with advertisers, brands and social media in New York City.

For entertainment, the popular cover band Mixtape will be singing their amazing songs to our guests. Come have a bite of our cool new online tool at our NYC party. We are looking forward to seeing you there.

For more details and getting on the guest list, please click here.

SAN FRANCISCO – November 3, 2011 – Peanut Labs, a pioneering technology and social media monetization company and e-Rewards, Inc. (ERI) business unit, today announced the launch of SurveyTool.com, a revolutionary DIY survey software that will empower users to quickly and easily conduct market research.

SurveyTool.com offers access to Peanut Labs’ sample pool of respondents, sourced from a robust network of social media and gaming sites worldwide such as Facebook, EA, Pogo, and IMVU.com. This capability allows users to launch their surveys directly to over 50 million consumers across hundreds of websites within a matter of minutes. Further, users can target the demographic segment of their choice, instantly engaging with a tailored group of respondents while accessing an audience that is oftentimes hard to reach.

“According to Cambiar, DIY research spending is estimated to be $700-$800 million worldwide, and this industry will only continue to increase with the growing acceptance of DIY research tools within the market research industry,” said Noman Ali, co-founder and chief executive officer of Peanut Labs. “Given this compelling statistic, we are excited to launch this revolutionary product to the public and look forward to enhancing the self service sampling business into the future.”

With 24-hour access, SurveyTool.com is the only survey software on the market today that allows users to conduct tracking or periodic surveys automatically. Once the survey is created, users can control the frequency, sending surveys out on a weekly, monthly or yearly basis to their target audience.

Ali continued, “We’ve differentiated SurveyTool.com from its competitors by employing a strategy that allows for quick development of unique and innovative features, using client feedback to create an online survey tool that caters best to DIY researchers. Utilizing SurveyTool.com, organizations can easily conduct, manage and analyze research to drive their business forward, tracking changes in consumer behavior and monitoring trends over time.”

Offering over one hundred industry standard marketing templates and a variety of survey question types, SurveyTool.com empowers organizations large and small to easily customize their professional-looking surveys, and to better engage their target audience.
Sample is currently available in the United States, the United Kingdom, Australia and Canada, with plans to expand into additional markets in 2012. Users can register for a complimentary personal account with limited access to survey capabilities. For pricing and additional information, visit www.surveytool.com.

About Peanut Labs
Peanut Labs is a fast-growing innovation, technology and social media monetization business. The company enables social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks. Peanut Labs has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation’s Silver Innovation Award. Peanut Labs has over 20 full-time employees and is headquartered in San Francisco. For more information, visit www.peanutlabs.com.

About e-Rewards, Inc.
e-Rewards, Inc. is a global leader in permission based digital data collection and reporting, headquartered in Plano, Texas. With over 1,200 employees worldwide, the company operates through its business units Research Now, e-Miles, Peanut Labs and Conversition. For more information, visit www.e-rewardsinc.com.

SAN FRANCISCO – October 18, 2011 – Peanut Labs, a pioneering technology and social media monetization company, today announced partnerships with four social media and social gaming industry innovators.

Z8Games, Rock Hippo, Bigpoint and CyberAgent, Inc. join over 200 additional online publishers and social media sites utilizing Peanut Labs’ innovative monetization platform to monetize their social media offerings to users within their various virtual worlds and massively multiplayer online games (MMOs). Users who choose to participate in market research surveys and marketing offers have the unique opportunity to earn virtual currency in exchange for their time.

“We are excited to welcome several more of today’s industry leaders in social gaming to our prestigious list of global partners,” said Noman Ali, Chief Executive Officer and Co-founder of Peanut Labs. “Our recent partnerships with Z8Games, Rock Hippo, Bigpoint and CyberAgent are a true testament to the idea that alternate monetization is a vital part of this ecosystem.”
Understanding that alternate ways of monetizing social media and online gaming benefits both the partners and their users, Peanut Labs continues to push the bounds of alternate monetization.

Peanut Labs provides user-friendly market research surveys to appropriate traffic. They also act as a platform for advertisers to directly engage key audiences in their branding and advertising experience through exclusive campaigns and videos. In addition, the company handles all billing and sales logistics, customer support, currency conversions and optimizations.

About Peanut Labs
Peanut Labs is a fast-growing innovation, technology and social media monetization business. The company enables social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks. Peanut Labs has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation’s Silver Innovation Award. Peanut Labs has over 20 full-time employees and is headquartered in San Francisco. For more information, visit www.peanutlabs.com.

About Z8Games
“We are very pleased with Peanut Labs performance and customer support. They provide optimized offers and reliable surveys with extensive coverage which keep Z8Games players satisfied to earn virtual credit of Cross Fire and Metin2. Peanut Labs also owns an encouraging team of experts that work closely with us to boost sales and revenues.”
- Jason Yang, CEO of G4BOX INC.

Z8Games is the evolution of free to play gaming online. It’s an online destination for gamers to download the very best online games, including online military shooter, Cross Fire, and dynamic-action MMORPG, Metin2, as well as access engaging community features and events; all for free! For more information about the Z8Games lineup of games, please visit www.z8games.com.

About Cross Fire
Cross Fire is a free-to-download-and-play online military first-person shooter game for Windows PCs. Players assume the role of either a Black List or Global Risk operative and compete in various modes of play including Team Death Match, the Mutant infested Mutation Mode, attack and defend Escape Mode, the exclusive stealth- action Ghost Mode, and the brand new Mutation Mode. Cross Fire includes a military ranking system, in-game friend’s lists, an integrated clan system, deep character customization options and social media integration via the Cross Fire website. Cross Fire is part of the Z8Games platform of free-to-play games. Visit the Cross Fire homepage at: http://crossfire.z8games.com.

About Metin2
Metin2 is a Free to Play, massively multi–player role-playing game for the PC.Metin2 features amazing 3D graphics, a unique dynamic fighting system a strong story line and a King mode where players can be elected king (giving their nation bonuses on the battle field) and much, much more. Metin2 is part of the Z8Games platform of free-to-play games. Visit the Metin 2 homepage at: http://metin2.z8games.com.

About G4BOX INC.
G4BOX INC. is a digital media provider specializing in the publishing and distribution of online video games. The company was founded in 2006 on the principle that online, community-based video games offer unique and compelling gaming experiences with untapped mass market potential and wide social appeal. They currently offer a growing portfolio of successful, massively multiplayer online game properties. For more information about G4BOX visit www.g4box.com.

About Rock Hippo Productions Ltd.
“Players are always keen on ways to earn free Rock Tokens for MicroVolts so we’re thrilled to have partnered with Peanut Labs in order to give our players what they want. Peanut Labs is a great company that our players instantly recognize and we’re sure this partnership will be very successful.” – Howard He, CEO, Rock Hippo

Rock Hippo Productions Ltd. is a digital media provider and publisher of online, community based video games for distribution to the mass market on a global scale. Founded in 2009, Rock Hippo seeks to provide premier “free-to-play” interactive entertainment, which offers a community and social networking experience to gamers all over the world, resulting in a gaming experience that is second to none. For more information about Rock Hippo and its current product offerings, please visit www.rockhippo.com.

About Bigpoint
“Peanut Labs’ market research surveys are a user-friendly and unique alternative for the monetization space. Our online gamers enjoy earning Bigpoint currency through simply sharing their opinions about the latest products and services. Peanut Labs has continued to think outside the box, driving innovation in both market research and online gaming, and we are excited to partner with them to provide surveys to our users as part of Bigpoint’s monetization strategy.”
- Heiko Hubertz, CEO and Founder, Bigpoint

Bigpoint (http://www.bigpoint.com) is an online-game developer, publisher and content provider for more than 1000 global distribution partner. Bigpoint’s free-to-play games are played by over 200 million registered users in over 30 languages. The company’s diversified portfolio includes high quality games for browser, mobile and social platforms. More than 800 employees from over 35 different nations work at the company headquarters in Hamburg, Germany or at other locations in Berlin, San Francisco, São Paulo and Malta. Bigpoint’s many distinctions in the industry include the Mashable Best Online Game Award for “Farmerama”, the “Fastest Growing Larger Company” and “Uniqueness of Offering” prizes at the 2010 Media Momentum Awards, as well as the MTV Skyscraper Award for extraordinary achievement in game development. For more information or press material, please visit www.bigpoint.net.

About CyberAgent, Inc.
“Our new partnership with Peanut Labs will have a positive impact to many users by providing another option for them to earn virtual currency in Pico World. Also, for this new measure of monetizing, we hope that this approach will revitalize the social media market even more.” – Toshi Namba, Executive Vice President of CyberAgent America, Inc.

CyberAgent, Inc. (http://www.cyberagent.info/) is a leading worldwide developer, publisher and distributor of interactive entertainment for PCs, handheld and wireless devices. Founded in 1998, the company has provided many kinds of businesses in Japan including being the largest social game provider, running the #1 blog based communication service (Ameba), the #1 internet advertising business, and the #1 corporate venture capital. CyberAgent maintains operations in the U.S., China, Vietnam, Japan with corporate headquarters located in Tokyo, Japan. For additional information on the company and its offerings, please visit www.cyberagent.info or contact pub@cyberagent.co.jp.

A wholly owned subsidiary of e-Rewards, Inc., Peanut Labs manages digital content monetization for more than 200 million website visitors each month. The company helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of market research surveys, global payments and offers.

Peanut Labs will leverage CashBox across multiple business initiatives. The company selected Vindicia because of its expertise in digital content and services and deep understanding of how to optimize a subscription business.

“We needed a partner who understood and could support the entire subscription lifecycle – from customer acquisition to billing to chargeback management and reporting – and Vindicia provides a compelling SaaS solution that allows us to scale as we need it across different initiatives,” said Noman Ali, CEO and co-founder of Peanut Labs.

“Premium digital services are the norm today and Peanut Labs is a great example of a digital company focused on innovating in support of these new web channels and for today’s consumer,” said Vindicia Chairman and CEO Gene Hoffman. “We’re pleased they selected CashBox and look forward to helping them optimize their new subscription services.”

Later this month on October 28, Vindicia will participate in Peanut Labs’ “The Pirates of Silicon Valley Cruise Party.” For what has become the Valley’s most exclusive networking event, other sponsors include Ubisoft, Curse, GCA Savvian, 6Waves-Lolapps and PaymentOne. For more information and to purchase tickets visit the company’s website. Follow the cruise on Twitter at twitter.com/PeanutLabsMedia.

About Vindicia

Vindicia is a leading provider of SaaS billing solutions that help digital leaders optimize customer retention and acquisition through integrated marketing best practices. Over the past twelve months, Vindicia clients sent $2 billion through its CashBox solution, billed in every global region, and generated $50 million in annual incremental revenue. Our clients include Symantec, TransUnion Interactive, Intuit, Activision Blizzard, Bloomberg, and Next Issue Media. To learn more, please visit www.vindicia.com.

About Peanut Labs

Peanut Labs is a fast-growing innovation, technology and social media monetization business. The company enables social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks. Peanut Labs has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation’s Silver Innovation Award. Peanut Labs has over 20 full-time employees and is headquartered in San Francisco. For more information, visit www.peanutlabs.com.