December 24, 2010 Peanut Labs
Social Gaming Users Can Earn Virtual Currencies and Real-World Bonuses by Buying Local Goods and Services at Discounts Exceeding 50%
SAN FRANCISCO – February 17, 2010 – Peanut Labs Media, the leading platform that provides monetization opportunities to social game and massively multiplayer online game (MMO) publishers through surveys, offers, and direct payments, today announced a new way for publishers to earn money and social game users to save on purchases of local goods and services.
Cherry Deals daily discounts allow users to earn virtual currencies in their favorite social games by buying local goods and services at discounts that exceed 50%. To accumulate credits within a game, social game users can view and take advantage of discounts using the same interface they currently use to participate in Peanut Labs market research surveys and other cost-per-action offers.
Examples of Cherry Deals daily discounts include $40 worth of groceries at a national grocery store chain for $20, $14 movie tickets for $7, and a $200 health club membership for $99. In each case, the user receives a discount coupon and virtual game credits immediately, and the game publisher receives payment through Peanut Labs Media’s existing turnkey monetization system. Unlike other discount deal programs, there is no waiting for a minimum number of others to participate in order to activate a deal.
The first-of-its-kind Cherry Deals program is available immediately to the over 200 publishers who use the Peanut Labs Media monetization platform to earn money with their social gaming titles.
The Cherry Deals program culminates an effort by Peanut Labs Media to secure participation from over 2,500 local merchants in major metropolitan areas, as well as nationwide discounts for users elsewhere in the United States. Nationwide partners include Zoe Clutch and Crazy Dog T-Shirts. Local examples include ROBB Salon and Dry Clean Express in Los Angeles and Z Cioccolato and Mission Minis in San Francisco. A team of Peanut Labs Media representatives directly secures each deal.
“We’re very excited to offer these deals. It’s a situation where everyone wins: they’re a great value for users and they offer much higher margins to our publishing partners,” said Ali Moiz, Peanut Labs Media’s co-founder and Chief Operating Officer.
“RockYou is excited to be a launch and distribution partner for Cherry Deals,” said Lisa Marino, Chief Revenue Officer of RockYou, the leader in monetization for developers on Facebook and other social networking sites. “We see local advertising as a new frontier for digital goods monetization, elevating the social gaming user experience with high quality, relevant offers.” Hundreds of developers already generate revenue with RockYou, which will distribute Cherry Deals within its suite of RockYou Monetization Platform products.
“We are very excited to try this new product from Peanut Labs. It will give users real value in buying from brands or local businesses at huge discounts,” said Markus Weichselbaum, CEO of TheBroth, publisher of the top-10 Facebook game Barn Buddies. “This is an important step into the right direction, making offers more relevant and useful than ever before.”
About Peanut Labs Media
Peanut Labs Media is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers.
Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages monetization for more than 200 million monthly website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation’s 2008 Silver Innovation Award. To learn more, visit www.peanutlabsmedia.com.
December 24, 2010 Peanut Labs
Surveys, Offers and Direct Payments Provide Flexible Opportunities to Monetize Online Games
SAN FRANCISCO – January 26, 2010 – Peanut Labs Media, the only company that offers social game publishers monetization opportunities through surveys, offers, and direct payments, today announced a partnership with ten publishers across the social gaming industry.
The companies – Aeria Games; Backstage Technologies; Blue Frog Gaming; Challenge Online Games, Inc.; CyberStep; Gamepot USA, Inc.; Large Animal LLC; Ray Flame Entertainment, Inc.; SmallWorlds; Vogster Entertainment; and Zeevex – will join over 200 other partners who use the Peanut Labs Media Monetization Platform. Over 80 million social game users on Facebook and other social networks and destination sites use Peanut Labs Media technology to purchase virtual goods, earn credits, and participate in market research surveys.
Using the Peanut Labs Media Monetization Platform, game publishers can custom-tailor which direct payment options, offers, and market research surveys are available to players of each game title. The turnkey platform handles all billing and sales logistics, customer support, currency conversions, optimizations, and inquiry resolutions.
The opportunity to earn virtual goods by participating in Peanut Labs market research surveys has proven popular with users and lucrative for game publishers.
“Our platform gives publishers the greatest flexibility possible to earn the greatest revenue possible per title,” saidAli Moiz, Peanut Labs Media founder and Chief Operating Officer. “Our ongoing end-user resaearch reveals vital information, like the fact that gamers prefer surveys to other offers by a margin of nearly five-to-one.”
“The surveys provided by Peanut Labs perfectly augment our customers’ options to earn more of our games’ virtual currency,” said Russell Ovans, CEO of Backstage Technologies, publisher of Scratch and Win, the first lottery-style collecting game for Facebook. Backstage is currently monetizing four Facebook and three MySpace games with Peanut Labs surveys.
“PeanutLabs market research surveys are a unique and valuable option for SmallWorlds users wishing to earn, rather than pay for, virtual currency in our virtual world,” said Mitch Olson, co-founder of SmallWorlds, a browser-based 3D world.
“Our customers love Peanut Labs Media surveys for their high payouts and reliability,” said Matt Maroon, CEO of Blue Frog Gaming, publisher of Starfleet Commander and Football Tycoon. “No other source of free credits even comes close.”
About Peanut Labs Media
Peanut Labs Media is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through the proper mix of global payments, surveys and offers. Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages monetization for more than 200 million monthly website visitors. The company has won numerous awards, including the FAST Top 50 2008 Ranking and the Advertising Research Foundation’s 2008 Silver Innovation Award. To learn more, visit www.peanutlabsmedia.com.
December 24, 2010 Peanut Labs
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Games like ‘FarmVille’ and ‘Pet Society’ serve up players on a silver platter… READ MORE
December 24, 2010 Peanut Labs
Today ROCKYOU, publisher of RockYou Pets and numerous other social games, announced that it would be cracking down on ad offer scams appearing in its RockYou Offers platform… read more
December 24, 2010 Peanut Labs
Over the weekend TECHCRUNCH‘s Michael Arrington confronted OFFERPAL CEO Anu Shukla at a conference panel, claiming that “scams” regularly appear in… read more
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Digital Media Wire announced today that it is expanding once again by adding a west coast version of their celebrated Digital Media Conference, which has been held annually in Washington… read more
December 24, 2010 Peanut Labs
800 attendees from more than 440 companies have pre-registered to attend the upcoming VIRTUAL GOODS CONFERENCE and ENGAGE! EXPO taking place….read more
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