December 6, 2012 Peanut Labs
Simplifying the Process of Running a Research Project, Peanut Labs’ Samplify Platform Brings Convenience and Efficiency to Conducting Do-It-Yourself (DIY) Online Research Sampling
SAN FRANCISCO – December 6, 2012 – Peanut Labs, an innovative technology provider of social media measurement and marketing tools, today announced the launch of Samplify™, its latest software-as-a-service (SaaS) sampling platform that will further increase flexibility for researchers to access Peanut Labs’ highly profiled online sample.
The self-service sampling platform was designed specifically for researchers to provide real-time DIY access to the increasingly robust online sample of ready-to-survey respondents available through Peanut Labs’ reach. As a result, users will have far less steps to go through in order to ensure that a representative sample is delivered to their clients.
“The research industry is growing and changing to adapt to a more digital, socially connected world; and as it adapts, Peanut Labs remains focused on improving efficiency, and providing transparent reporting of sample data collected from some of the largest social networking applications and online communities worldwide,” said Noman Ali, co-founder and chief executive officer of Peanut Labs. “Our Samplify platform reflects our continued commitment to the industry, and to providing access to high-quality sample on demand.”
Utilizing Peanut Labs’ Samplify platform, researchers are empowered with the ability to control the entire process from cost estimation to in-field project management. In just a few clicks, users can easily access Peanut Labs’ comprehensive sample pool, obtain both feasibility and pricing, test project links, and conveniently launch and manage surveys with complete control of their own tailored research sample. Additional functionalities include: project configuration and nested quotas; the option to add pre-screeners; 24-hour access to reporting on project activity (both overall and by quota); real-time access to project status indicators (including attempts, completes, over quota, daily quotas and progress); and basic project management actions (including managing, resuming and duplicating projects).
Peanut Labs has strategic partnerships with hundreds of website publishers, social media communities and global partners, and has built their sampling architecture to gain the most cost-effective access to a global respondent pool of tens of millions of consumers and business professionals. To date, Peanut Labs has profiled respondents in the United States, Canada, the United Kingdom, Germany and Australia to allow for multi-country research projects via its Samplify platform. The company has forecasted that it will have profiled respondents in over ten additional markets by March 2013. For more information, visit http://samplify.it.
February 21, 2012 Peanut Labs
SAN FRANCISCO, CA, February 21, 2012 /24-7PressRelease/ — Peanut Labs, an innovative technology provider of social media measurement and marketing tools and e-Rewards, Inc. (ERI) business unit, today announced that it has partnered with World Golf Tour (WGT), the largest golf media site worldwide and the most realistic sports game on the web, to further monetize the online gaming space through offering market research surveys to millions of male sports enthusiasts and online gaming community members.
Utilizing Peanut Labs’ innovative monetization platform, WGT enables golf and gaming enthusiasts to earn WGT credits – the in-world currency – in return for participating in full length market research studies, targeted video advertisements, and exclusive single question surveys. Players can instantly redeem WGT credits to purchase in-game golf equipment at the WGT online Pro Shop and pay entry fees for online golf tournaments to earn real world prizes.
“In line with its highly acclaimed virtual courses and tournaments, social sports game, and industry-leading golf media site that attracts millions of golfers from over 180 countries, our goal is to help WGT further engage their growing audience by offering players alternative ways to earn virtual currency to enhance their online golf experience,” said Noman Ali, co-founder and CEO of Peanut Labs. “In turn, this partnership will allow market researchers to reach a desirable male sports audience.”
Gamers are keen on new opportunities to accrue the virtual currency needed to maximize gameplay – whether through upgrading virtual golf equipment or entering tournaments – without having to use a credit card.
“Players use credits to upgrade their virtual golf equipment and play in online golf tournaments on WGT,” said YuChiang Cheng, co-founder and CEO of WGT. “Peanut Labs gives our players an easy way to earn WGT credits that also drives deeper engagement and enjoyment of our game.”
About Peanut Labs
Peanut Labs is an innovative technology provider of social media measurement and marketing tools. The company enables marketers worldwide to harness the power of social media for all their marketing needs, including generating insight into consumer behavior and building brand perception. Peanut Labs offers targeted social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks, and operates SurveyTool.com and Crowdvi.be . The company has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation’s Silver Innovation Award. Peanut Labs has over 30 full-time employees and is headquartered in San Francisco. For more information, visit http://www.peanutlabs.com.
About e-Rewards, Inc.
e-Rewards, Inc. is a global leader in permission based digital data collection and reporting, headquartered in Plano, Texas. With over 1,200 employees worldwide, the company operates through its business units Research Now, e-Miles, Peanut Labs and Conversition. For more information, visit http://www.e-rewardsinc.com.
About World Golf Tour
World Golf Tour (WGT) is the largest golf site and the most realistic sports game on the web. WGT recreates famous golf courses including Bethpage, Kiawah Island and St Andrews’ Old Course in virtual reality using HD photography and patented technology. Each course is photographed from every angle, providing a true-to-life experience for golf enthusiasts. WGT is played using a web browser without any downloads or fees at http://www.WGT.com, on Facebook, or in the Google Chrome Web Store. Players can choose to purchase WGT credits to upgrade their virtual golf equipment, compete against each other, and enter tournaments to earn prizes such as real world golf trips. Virtual golf equipment is available from WGT sponsors, including GolfSmith, LoudMouth, PING, and TaylorMade. WGT is the online gaming partner of the USGA, R&A and LPGA and hosts virtual championships of many major golf tournaments, including the 2011 Virtual U.S. Open and the 2011 Open Championship. More at http://www.WGT.com.
February 16, 2012 Peanut Labs
SAN FRANCISCO, CA–(Marketwire – Feb 16, 2012) – Peanut Labs, an innovative technology provider of social media measurement and marketing tools and e-Rewards, Inc. (ERI) business unit, today announced the launch of Crowdvi.be™, a revolutionary research product that will empower users to target a unique population of social media respondents and gain valuable insight into time-sensitive and compelling topics.
Peanut Labs’ Crowdvi.be tool enables organizations to access ready-to-poll respondents in a variety of vertical markets by embedding short questionnaires into a dynamic network of social media and gaming sites across the United States. This capability allows users to launch their quick polls and collect respondent data from a sample pool of over 50 million consumers within minutes; the average time to begin receiving responses is 40 seconds. Further, creatives, marketers, strategists and analysts now have the ability to gain brand and product insight into the emotive and cognitive sentiments of a group of people instantaneously.
“As speed becomes more of a necessity, especially going into 2012, we understand the value of time-sensitive research,” said Noman Ali, co-founder and chief executive officer of Peanut Labs. “Through our Crowdvi.be tool, we provide a product that enables users to receive responses in real time, gaining an edge over their competition.”
With 24-hour access, Peanut Labs’ Crowdvi.be tool enables users to launch quick polls at any time to a vast existing network of diverse and desirable demographics, and includes deep integration with Facebook. The current version allows users to target respondents based on criteria including age, gender and income, with plans to add ethnicity, personal interests and geographic location in the future.
Offering exclusive support for multiple-choice questions, Peanut Labs’ Crowdvi.be tool also enables users to include a minimum of two pre-written answers and a maximum of seven pre-written answers for respondents to choose from, and supports both single-select and multi-select questions. Furthermore, it enables users to include media — both images and video — to further communicate the subject matter of each question asked.
Ali continued: “One common denominator with social media and online research is the need for surveys to be as engaging as possible. People all over the world are on social networks where they are primed to maneuver in a multi-media, rich in content, environment. More so, these people are potential respondents, unlikely to have been previously exposed to traditional research methods. Therefore, it is imperative that online surveys complement the community from which the respondent interacts with.”
Peanut Labs’ Crowdvi.be tool is currently available in beta mode and offers a user-friendly platform for: concept testing; campaign feedback; product opinions; brand perceptions; customer satisfaction; social media scoring; and predictive modeling. Users can register for a complimentary personal account with limited access to polling capabilities. For pricing and additional information, visit www.crowdvi.be.
About Peanut Labs
Peanut Labs is an innovative technology provider of social media measurement and marketing tools. The company enables marketers worldwide to harness the power of social media for all their marketing needs, including generating insight into consumer behavior and building brand perception. Peanut Labs offers targeted social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks, and operates SurveyTool.com™ and Crowdvi.be™. The company has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation’s Silver Innovation Award. Peanut Labs has over 20 full-time employees and is headquartered in San Francisco. For more information, visit www.peanutlabs.com.
About e-Rewards, Inc.
e-Rewards, Inc. is a global leader in permission based digital data collection and reporting, headquartered in Plano, Texas. With over 1,200 employees worldwide, the company operates through its business units Research Now, e-Miles, Peanut Labs and Conversition. For more information, visit www.e-rewardsinc.com.
November 3, 2011 Peanut Labs
SurveyTool.com to Enable Users to Create Surveys and Generate Valuable Insights with Just a Few Clicks
SAN FRANCISCO – November 3, 2011 – Peanut Labs, a pioneering technology and social media monetization company and e-Rewards, Inc. (ERI) business unit, today announced the launch of SurveyTool.com, a revolutionary DIY survey software that will empower users to quickly and easily conduct market research.
SurveyTool.com offers access to Peanut Labs’ sample pool of respondents, sourced from a robust network of social media and gaming sites worldwide such as Facebook, EA, Pogo, and IMVU.com. This capability allows users to launch their surveys directly to over 50 million consumers across hundreds of websites within a matter of minutes. Further, users can target the demographic segment of their choice, instantly engaging with a tailored group of respondents while accessing an audience that is oftentimes hard to reach.
“According to Cambiar, DIY research spending is estimated to be $700-$800 million worldwide, and this industry will only continue to increase with the growing acceptance of DIY research tools within the market research industry,” said Noman Ali, co-founder and chief executive officer of Peanut Labs. “Given this compelling statistic, we are excited to launch this revolutionary product to the public and look forward to enhancing the self service sampling business into the future.”
With 24-hour access, SurveyTool.com is the only survey software on the market today that allows users to conduct tracking or periodic surveys automatically. Once the survey is created, users can control the frequency, sending surveys out on a weekly, monthly or yearly basis to their target audience.
Ali continued, “We’ve differentiated SurveyTool.com from its competitors by employing a strategy that allows for quick development of unique and innovative features, using client feedback to create an online survey tool that caters best to DIY researchers. Utilizing SurveyTool.com, organizations can easily conduct, manage and analyze research to drive their business forward, tracking changes in consumer behavior and monitoring trends over time.”
Offering over one hundred industry standard marketing templates and a variety of survey question types, SurveyTool.com empowers organizations large and small to easily customize their professional-looking surveys, and to better engage their target audience.
Sample is currently available in the United States, the United Kingdom, Australia and Canada, with plans to expand into additional markets in 2012. Users can register for a complimentary personal account with limited access to survey capabilities. For pricing and additional information, visit www.surveytool.com.
About Peanut Labs
Peanut Labs is a fast-growing innovation, technology and social media monetization business. The company enables social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks. Peanut Labs has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation’s Silver Innovation Award. Peanut Labs has over 20 full-time employees and is headquartered in San Francisco. For more information, visit www.peanutlabs.com.
About e-Rewards, Inc.
e-Rewards, Inc. is a global leader in permission based digital data collection and reporting, headquartered in Plano, Texas. With over 1,200 employees worldwide, the company operates through its business units Research Now, e-Miles, Peanut Labs and Conversition. For more information, visit www.e-rewardsinc.com.
October 18, 2011 Peanut Labs
Z8Games, Rock Hippo, Bigpoint and CyberAgent Users to Earn Virtual Currencies through Market Research Surveys and Offers
SAN FRANCISCO – October 18, 2011 – Peanut Labs, a pioneering technology and social media monetization company, today announced partnerships with four social media and social gaming industry innovators.
Z8Games, Rock Hippo, Bigpoint and CyberAgent, Inc. join over 200 additional online publishers and social media sites utilizing Peanut Labs’ innovative monetization platform to monetize their social media offerings to users within their various virtual worlds and massively multiplayer online games (MMOs). Users who choose to participate in market research surveys and marketing offers have the unique opportunity to earn virtual currency in exchange for their time.
“We are excited to welcome several more of today’s industry leaders in social gaming to our prestigious list of global partners,” said Noman Ali, Chief Executive Officer and Co-founder of Peanut Labs. “Our recent partnerships with Z8Games, Rock Hippo, Bigpoint and CyberAgent are a true testament to the idea that alternate monetization is a vital part of this ecosystem.”
Understanding that alternate ways of monetizing social media and online gaming benefits both the partners and their users, Peanut Labs continues to push the bounds of alternate monetization.
Peanut Labs provides user-friendly market research surveys to appropriate traffic. They also act as a platform for advertisers to directly engage key audiences in their branding and advertising experience through exclusive campaigns and videos. In addition, the company handles all billing and sales logistics, customer support, currency conversions and optimizations.
About Peanut Labs
Peanut Labs is a fast-growing innovation, technology and social media monetization business. The company enables social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks. Peanut Labs has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation’s Silver Innovation Award. Peanut Labs has over 20 full-time employees and is headquartered in San Francisco. For more information, visit www.peanutlabs.com.
About Z8Games
“We are very pleased with Peanut Labs performance and customer support. They provide optimized offers and reliable surveys with extensive coverage which keep Z8Games players satisfied to earn virtual credit of Cross Fire and Metin2. Peanut Labs also owns an encouraging team of experts that work closely with us to boost sales and revenues.”
- Jason Yang, CEO of G4BOX INC.
Z8Games is the evolution of free to play gaming online. It’s an online destination for gamers to download the very best online games, including online military shooter, Cross Fire, and dynamic-action MMORPG, Metin2, as well as access engaging community features and events; all for free! For more information about the Z8Games lineup of games, please visit www.z8games.com.
About Cross Fire
Cross Fire is a free-to-download-and-play online military first-person shooter game for Windows PCs. Players assume the role of either a Black List or Global Risk operative and compete in various modes of play including Team Death Match, the Mutant infested Mutation Mode, attack and defend Escape Mode, the exclusive stealth- action Ghost Mode, and the brand new Mutation Mode. Cross Fire includes a military ranking system, in-game friend’s lists, an integrated clan system, deep character customization options and social media integration via the Cross Fire website. Cross Fire is part of the Z8Games platform of free-to-play games. Visit the Cross Fire homepage at: http://crossfire.z8games.com.
About Metin2
Metin2 is a Free to Play, massively multi–player role-playing game for the PC.Metin2 features amazing 3D graphics, a unique dynamic fighting system a strong story line and a King mode where players can be elected king (giving their nation bonuses on the battle field) and much, much more. Metin2 is part of the Z8Games platform of free-to-play games. Visit the Metin 2 homepage at: http://metin2.z8games.com.
About G4BOX INC.
G4BOX INC. is a digital media provider specializing in the publishing and distribution of online video games. The company was founded in 2006 on the principle that online, community-based video games offer unique and compelling gaming experiences with untapped mass market potential and wide social appeal. They currently offer a growing portfolio of successful, massively multiplayer online game properties. For more information about G4BOX visit www.g4box.com.
About Rock Hippo Productions Ltd.
“Players are always keen on ways to earn free Rock Tokens for MicroVolts so we’re thrilled to have partnered with Peanut Labs in order to give our players what they want. Peanut Labs is a great company that our players instantly recognize and we’re sure this partnership will be very successful.” – Howard He, CEO, Rock Hippo
Rock Hippo Productions Ltd. is a digital media provider and publisher of online, community based video games for distribution to the mass market on a global scale. Founded in 2009, Rock Hippo seeks to provide premier “free-to-play” interactive entertainment, which offers a community and social networking experience to gamers all over the world, resulting in a gaming experience that is second to none. For more information about Rock Hippo and its current product offerings, please visit www.rockhippo.com.
About Bigpoint
“Peanut Labs’ market research surveys are a user-friendly and unique alternative for the monetization space. Our online gamers enjoy earning Bigpoint currency through simply sharing their opinions about the latest products and services. Peanut Labs has continued to think outside the box, driving innovation in both market research and online gaming, and we are excited to partner with them to provide surveys to our users as part of Bigpoint’s monetization strategy.”
- Heiko Hubertz, CEO and Founder, Bigpoint
Bigpoint (http://www.bigpoint.com) is an online-game developer, publisher and content provider for more than 1000 global distribution partner. Bigpoint’s free-to-play games are played by over 200 million registered users in over 30 languages. The company’s diversified portfolio includes high quality games for browser, mobile and social platforms. More than 800 employees from over 35 different nations work at the company headquarters in Hamburg, Germany or at other locations in Berlin, San Francisco, São Paulo and Malta. Bigpoint’s many distinctions in the industry include the Mashable Best Online Game Award for “Farmerama”, the “Fastest Growing Larger Company” and “Uniqueness of Offering” prizes at the 2010 Media Momentum Awards, as well as the MTV Skyscraper Award for extraordinary achievement in game development. For more information or press material, please visit www.bigpoint.net.
About CyberAgent, Inc.
“Our new partnership with Peanut Labs will have a positive impact to many users by providing another option for them to earn virtual currency in Pico World. Also, for this new measure of monetizing, we hope that this approach will revitalize the social media market even more.” – Toshi Namba, Executive Vice President of CyberAgent America, Inc.
CyberAgent, Inc. (http://www.cyberagent.info/) is a leading worldwide developer, publisher and distributor of interactive entertainment for PCs, handheld and wireless devices. Founded in 1998, the company has provided many kinds of businesses in Japan including being the largest social game provider, running the #1 blog based communication service (Ameba), the #1 internet advertising business, and the #1 corporate venture capital. CyberAgent maintains operations in the U.S., China, Vietnam, Japan with corporate headquarters located in Tokyo, Japan. For additional information on the company and its offerings, please visit www.cyberagent.info or contact pub@cyberagent.co.jp.
October 7, 2011 Peanut Labs
BELMONT, Calif. — October 4, 2011 — Vindicia, a leading provider of SaaS billing solutions that help digital leaders optimize customer retention and acquisition through integrated marketing best practices, today announced that Peanut Labs, the global leader in survey-based social media monetization, has selected its CashBox billing solution.
A wholly owned subsidiary of e-Rewards, Inc., Peanut Labs manages digital content monetization for more than 200 million website visitors each month. The company helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of market research surveys, global payments and offers.
Peanut Labs will leverage CashBox across multiple business initiatives. The company selected Vindicia because of its expertise in digital content and services and deep understanding of how to optimize a subscription business.
“We needed a partner who understood and could support the entire subscription lifecycle – from customer acquisition to billing to chargeback management and reporting – and Vindicia provides a compelling SaaS solution that allows us to scale as we need it across different initiatives,” said Noman Ali, CEO and co-founder of Peanut Labs.
“Premium digital services are the norm today and Peanut Labs is a great example of a digital company focused on innovating in support of these new web channels and for today’s consumer,” said Vindicia Chairman and CEO Gene Hoffman. “We’re pleased they selected CashBox and look forward to helping them optimize their new subscription services.”
Later this month on October 28, Vindicia will participate in Peanut Labs’ “The Pirates of Silicon Valley Cruise Party.” For what has become the Valley’s most exclusive networking event, other sponsors include Ubisoft, Curse, GCA Savvian, 6Waves-Lolapps and PaymentOne. For more information and to purchase tickets visit the company’s website. Follow the cruise on Twitter at twitter.com/PeanutLabsMedia.
About Vindicia
Vindicia is a leading provider of SaaS billing solutions that help digital leaders optimize customer retention and acquisition through integrated marketing best practices. Over the past twelve months, Vindicia clients sent $2 billion through its CashBox solution, billed in every global region, and generated $50 million in annual incremental revenue. Our clients include Symantec, TransUnion Interactive, Intuit, Activision Blizzard, Bloomberg, and Next Issue Media. To learn more, please visit www.vindicia.com.
About Peanut Labs
Peanut Labs is a fast-growing innovation, technology and social media monetization business. The company enables social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks. Peanut Labs has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation’s Silver Innovation Award. Peanut Labs has over 20 full-time employees and is headquartered in San Francisco. For more information, visit www.peanutlabs.com.
December 26, 2010 Peanut Labs
Nexon, Embee Mobile, Sparkplay and CyberSports’ Users Earn Virtual Credits through Peanut Labs’s Discount Deals, Surveys and Offers
Peanut Labs Media, the only company that enables social media users to earn virtual credits through local discount deals, market research surveys and offers, today announced partnerships with four social media and social gaming industry leaders.
Nexon America, Embee Mobile, Sparkplay Media, and CyberSports join over 200 other online publishers and social media sites using the Peanut Labs Media Monetization Platform to monetize their social media offerings and extend safe, consumer-friendly deals to users.
By using Peanut Labs’ turnkey platform, the companies enable their users within virtual worlds, massively multiplayer online games (MMOs) and Facebook applications to earn virtual credits by purchasing Cherry Deals discounts from local and national brands participating in Peanut Labs market research surveys – engaging with marketing offers and providing direct payments. Peanut Labs Media provides the inventory of discounts, surveys and offers from which to choose. The company also handles all billing and sales logistics, customer support, currency conversions, optimizations and inquiry resolutions.
About Peanut Labs
“We realize that alternate ways of monetizing social media and online gaming are a win-win both for our partners and their users. Our top goal is innovating monetization, like through Cherry Deals, the only way to earn virtual credits through local discounts, and our user-friendly market research surveys. Alternate monetization is a vital part of this ecosystem – something our partners realize, too.”
-Ali Moiz, co-founder and Chief Operating Officer
Peanut Labs is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers. Peanut Labs most recently launched Cherry Deals, the only way to monetize by buying discounts for local and national retailers.
Headquartered in San Francisco with offices in Seattle and New York, the company currently manages monetization for more than 170 million monthly website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation’s 2008 Silver Innovation Award. To learn more, visit www.peanutlabs.com.
About Nexon America
“Using alternate monetization provides an opportunity for our players to take advantage of in-game NX item shops while enjoying our free-to-play games. Peanut Labs’ user-friendly and safe market research surveys and discount deals are one of the ways we make earning free cash to use in Nexon games easy and fun.”
- Won Il Sue, Vice President of Business Development
Nexon America Inc. is the North American publishing arm of Nexon Group, a pioneer of interactive entertainment software and the world’s leader in massively multiplayer online games. Based in Los Angeles, the company’s growing library of titles includes the world famous franchise MapleStory, the new fantasy life of Mabinogi, the fast-paced, first- person shooter Combat Arms and the online, arcade-style multiplayer, hyper-puzzle action game PopTag!. More information is available at www.nexon.net
About Embee Mobile
“New customers look for a great first experience on the Embee Mobile Wallet, and Peanut Labs provides just that experience. The surveys are simple and fun, and users see Embee Minutes accumulate in their Wallet accounts pretty quickly. Customers can easily fund their monthly mobile phone service just by doing a few Peanut Labs surveys a day. We’re very happy to have chosen Peanut Labs as a partner.”
-Russell Tillitt, Chief Executive Officer
Embee Mobile is a leading e-commerce provider for prepaid mobile on social networks. The Embee Mobile Wallet on Facebook allows customers to earn, redeem, and share Embee Minutes to pay for prepaid mobile telephone service – voice minutes, text and picture messages, and mobile Internet. Embee Mobile currently supports 30 mobile operators in the United States, including AT&T, Boost Mobile, PlatinumTel, T-Mobile USA, Tracfone, Verizon Wireless, and Virgin Mobile. The company is privately held. More information is available at embeemobile.com.
About Sparkplay Media
“We chose Peanut Labs because of their deep survey content. For the teens and twenty-somethings who play our MMO, Peanut Labs’ surveys are an approachable alternative for earning virtual currency, so we see strong conversion.”
-Michael Lehman, Vice President of Marketing
Sparkplay Media creates immersive 3D MMOs that can be played in a browser. The company’s first title, Earth Eternal, provides users with the sophistication and depth of top MMOs in a free-to-play, browser-based experience. Sparkplay was founded by the principals of Iron Realms Entertainment, the pioneer in selling virtual goods dating back to 1997. Based in San Francisco, Sparkplay Media is backed by Redpoint Ventures and Prism Ventureworks. For additional information, please visit www.sparkplaymedia.com.
About Cybersports
“With Peanut Labs, our players without credit cards can still buy bonds and compete in Football Superstars by taking surveys. We’re proud to partner with such a cutting-edge company.”
- George Scotto, Chief Strategy Officer
CyberSports is a game publisher seeking to bridge the divide between casual and hardcore online gamers. The title Football Superstars is a MMOG that recreates both the game of football on-field and the lifestyle of a football player off-field. More information is available at www.cybersportsworld.com.
December 24, 2010 Peanut Labs
Partnership with Pop Icon, Capitol Records, and Vanguard Records will Offer Autographed Pre-release CDs at 60% Discount through March 26
SAN FRANCISCO ? March 23, 2010 ? Peanut Labs? Cherry Deals, the only social buying club and monetization platform that allows shoppers to buy exclusive deals at discounts over 50%, today announced a pre-release deal on autographed copies of Kimberly Caldwell?s Without Regret.
Kimberly Caldwell is perhaps best known as a second-season contestant on television phenomenon American Idol, and as an entertainment correspondent and host of various television programs. Following the success of two singles, 2008?s ?Fear of Flying? and ?Gave Yourself Away,? Caldwell?s debut album Without Regret is scheduled to hit stores on April 6. Autographed copies of the CD are available March 23?26 on CherryDeals.com and through the Cherry Deals section of leading online applications, games, and social networks including Facebook. The autographed CD will sell for $20 ? a 60% discount off its $50 retail value.
?We?re so excited by Kimberly?s gutsy vocals, passionate performances, and earthy charisma,? said Noman Ali, Peanut Labs? co-founder. ?Now, her fans can get this CD two weeks early at an incredible discount.?
Cherry Deals will use its existing partnerships with over 200 online publishers, games, and social networks to distribute Without Regret to tens of millions of users. The album deal is a chance for music fans to discover the deep discounts available through Cherry Deals? social buying platform.
Every day, discounts like Caldwell?s are available to users of online applications and social games as a way to earn credits & virtual goods, and to the general public on CherryDeals.com. Cherry Deals subscribers also can share promotions with their family & friends using social tools like Facebook & Twitter. By guaranteeing a large number of new customers & fans as well as attractive deals at discounts that exceed 50%, Peanut Labs? Cherry Deals creates unbeatable value for both businesses and consumers.
About Cherry Deals
Peanut Labs? Cherry Deals enables local and national new businesses to reach new customers through its exclusive social buying club by featuring daily deals on exciting things to do, see, eat, and buy in major cities across the U.S. With plans to expand internationally throughout 2010, Cherry Deals already has grown to a base of over 80 million online users.
For more information, visit www.cherrydeals.com, and follow @ cherrydeals on Twitter.
About Peanut Labs
Peanut Labs is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers.
Headquartered in San Francisco with offices in Seattle and New York, the company currently manages monetization for more than 110 million monthly website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation?s 2008 Silver Innovation Award. To learn more, visit www.peanutlabs.com.
December 24, 2010 Peanut Labs
IGG, Meez and Zeevex Monetize Social Games with Local Discount Deals, Market Research Surveys, Offers and Direct Payments
SAN FRANCISCO – March 2, 2010 – Peanut Labs Media, the only company that social game and massively multiplayer online game (MMO) publishers use to earn money through local discount deals, surveys, offers, and direct payments, today announced partnerships with three more market leaders in the social gaming industry.
IGG, Meez and Zeevex will use the Peanut Labs Media Monetization Platform to custom-tailor how social media and social gaming users purchase virtual goods and currencies. Peanut Labs Media will provide the inventory of discounts, surveys, and offers from which to choose, and handle all billing and sales logistics, customer support, currency conversions, optimizations, and inquiry resolutions.
The companies join over 200 other partners, engaging more than 110 million users, who use the Peanut Labs Media Monetization Platform to enable purchasing virtual goods, earning credits, buying discount deals from local retailers, and participating in market research surveys.
The opportunity to earn virtual goods by participating in Peanut Labs market research surveys has proven popular with users and lucrative for game publishers. In addition, Peanut Labs’ recently-launched Cherry Deals™ daily discounts allow users to earn virtual currencies by buying local goods and services at discounts that exceed 50%, and share them on social network profiles.
“Our top goal is to innovate social monetization in a way that benefits both publishers and players, like our new Cherry Deals™ product,” said Murtaza Hussain, President and Chief Executive Officer of Peanut Labs Media. “Clearly, our three new industry-leading partners recognize this fact. We look forward to working with them to develop new and interesting ways to engage their users.”
“We’re happy to be partnering with Peanut Labs Media. Their strong focus on surveys, innovation, & user experience, and their performance and quality, make them a strong partner,” said Kevin Xu, Chief Operating Officer of IGG. IGG is a leading publisher of massively multiplayer online role-playing game (MMORPG) titles including Lords Online and Godswar Online.
“Cherry Deals and Peanut Labs’ other legitimate offers give our users more Coinz — our virtual currency — in a way that is beneficial to both the users and partners alike,” said John Cahill, CEO of Meez, an online virtual community that includes gaming, social networking, and media sharing. “With Meez reaching top-four for engagement and time spent online, we look forward to helping Peanut Labs reach a greater audience and give our users a better all-around experience.”
“Peanut Labs was an obvious choice for Zeevex, based on their ability to provide our users with an opportunity to safely fill out legitimate offers and surveys,” said Dean Gebert, Chief Marketing Officer of Zeevex. Zeevex provides a leading open virtual currency for online games through Zeevex Xtreme Online Game Cards, available at over 24,000 retailers nationwide.
About Peanut Labs Media
Peanut Labs Media is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers.
Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages monetization for more than 110 million website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation’s 2008 Silver Innovation Award. To learn more, visit www.peanutlabsmedia.com.
About IGG
Founded in June 2005, IGG covers the business range of online game development, publication, distribution and service, with a concentration on MMORPGs. The company received investment from IDGVC in December 2007, and from IDGVC, Vertex, and Hearst in December 2008.
More information is available at www.igg.com/about/about.php.
About Meez
Meez is a fast-growing, online virtual community for teens that combines a social virtual world with social networking, gaming, rich multimedia sharing and MMO mechanics. With over thirteen million registered users, Meez connects teens and the brands they care about. Based in San Francisco, Meez is backed by Anthem Venture Partners, Battery Ventures, Draper & Associates, and Transcosmos, Inc.
For more information, visit www.meez.com.
About Zeevex
Founded in 2008, Zeevex provides a leading open virtual currency through the Zeevex Xtreme Game Card, which is sold in over 24,000 U.S. retail locations. The Zeevex Digital Locker allows gamers to manage their virtual lives, while helping brick and mortar retailers, as well as online games, generate new revenue. Zeevex was founded by consumer technology veterans Dean Gebert, Robert Sanders, and Ron Williams, with offices in Atlanta, Georgia and Palo Alto, California.
More information is available at WWW.ZEEVEX.COM/ABOUT.
December 24, 2010 Peanut Labs
Social Gaming Users Can Earn Virtual Currencies and Real-World Bonuses by Buying Local Goods and Services at Discounts Exceeding 50%
SAN FRANCISCO – February 17, 2010 – Peanut Labs Media, the leading platform that provides monetization opportunities to social game and massively multiplayer online game (MMO) publishers through surveys, offers, and direct payments, today announced a new way for publishers to earn money and social game users to save on purchases of local goods and services.
Cherry Deals daily discounts allow users to earn virtual currencies in their favorite social games by buying local goods and services at discounts that exceed 50%. To accumulate credits within a game, social game users can view and take advantage of discounts using the same interface they currently use to participate in Peanut Labs market research surveys and other cost-per-action offers.
Examples of Cherry Deals daily discounts include $40 worth of groceries at a national grocery store chain for $20, $14 movie tickets for $7, and a $200 health club membership for $99. In each case, the user receives a discount coupon and virtual game credits immediately, and the game publisher receives payment through Peanut Labs Media’s existing turnkey monetization system. Unlike other discount deal programs, there is no waiting for a minimum number of others to participate in order to activate a deal.
The first-of-its-kind Cherry Deals program is available immediately to the over 200 publishers who use the Peanut Labs Media monetization platform to earn money with their social gaming titles.
The Cherry Deals program culminates an effort by Peanut Labs Media to secure participation from over 2,500 local merchants in major metropolitan areas, as well as nationwide discounts for users elsewhere in the United States. Nationwide partners include Zoe Clutch and Crazy Dog T-Shirts. Local examples include ROBB Salon and Dry Clean Express in Los Angeles and Z Cioccolato and Mission Minis in San Francisco. A team of Peanut Labs Media representatives directly secures each deal.
“We’re very excited to offer these deals. It’s a situation where everyone wins: they’re a great value for users and they offer much higher margins to our publishing partners,” said Ali Moiz, Peanut Labs Media’s co-founder and Chief Operating Officer.
“RockYou is excited to be a launch and distribution partner for Cherry Deals,” said Lisa Marino, Chief Revenue Officer of RockYou, the leader in monetization for developers on Facebook and other social networking sites. “We see local advertising as a new frontier for digital goods monetization, elevating the social gaming user experience with high quality, relevant offers.” Hundreds of developers already generate revenue with RockYou, which will distribute Cherry Deals within its suite of RockYou Monetization Platform products.
“We are very excited to try this new product from Peanut Labs. It will give users real value in buying from brands or local businesses at huge discounts,” said Markus Weichselbaum, CEO of TheBroth, publisher of the top-10 Facebook game Barn Buddies. “This is an important step into the right direction, making offers more relevant and useful than ever before.”
About Peanut Labs Media
Peanut Labs Media is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers.
Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages monetization for more than 200 million monthly website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation’s 2008 Silver Innovation Award. To learn more, visit www.peanutlabsmedia.com.
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