Peanut Labs Provides Monetization Means for Social Networks and Applications with $2.5 Million Paid to Partners in Past YearPeanut Labs Provides Monetization Means for Social Networks and Applications with $2.5 Million Paid to Partners in Past Year

Next Twelve Months Will Bring More Than $5 Million to Publishing Partners to Raise Overall Partner Revenue to $7.5 Million in First Two Years

SAN FRANCISCO – August 6, 2008 – Peanut Labs, provider of unmatched Gen-Y sample for market researchers, announced today that it has paid out $2.5 million to its network partners over the past year and expects to pay out some $5 million in the coming year. Peanut Labs provides respondents for conducting market research through its sampling methodology integrated into more than 70 social networks and social applications, including MySpace, Facebook, and Google OpenSocial. Social networks and applications rely on Peanut Labs for an additional monetization stream as online advertising struggles to generate revenues.

A wide variety of publishers and applications have benefited from the additional, incremental revenues that Peanut Labs has generated for them, ranging from social applications like Fluff Friends, Oregon Trail or Makemebabies to blogging sites like LiveJournal and Xanga to gaming sites like Acclaim, Backstage Technologies or Ijji. Publishers experience payout rates from market research that tend to be many multiples higher than revenues generated by online ads.

“Peanut Labs surveys have fit seamlessly into our ‘Scratch and Win’ and ‘Pull Tabs’ applications as our users have appreciated interacting with surveys to earn additional tokens for our apps,” says Marc Dugas, manager of Backstage Technologies, maker of casual games for social networks. “Our partnership has meant an important source of revenues, enabling us to continue using casual games to increase fundraising and awareness for charities and non-profits.”

According to a recent Peanut Labs survey, social application use amongst 13-25 year olds has continued to rise, while banner advertising that social networks rely on for revenues is struggling to inspire clicks, with 52 percent of young Americans surveyed saying they would never or rarely click on ads in social networks. As social applications and networks continue to incorporate alternative means of generating incremental revenue beyond ads, market research will continue to pay partner revenues, building up to $5 million in the coming year.

“Our partnership has proven beneficial for both our gamer community and Acclaim itself,” said Howard Marks, Chief Executive Officer at Acclaim Games. “Peanut Labs has allowed us to engage young gamers for their coveted market research feedback, while allowing them to acquire Acclaim Coins for new in-game items to continually enhance their Acclaim experience.”

“Our recent survey indicates that Gen-Y is truly enjoying social applications, regardless of publishers’ monetization challenges,” said Murtaza Hussain, chief executive officer of Peanut Labs. “These publishers have begun to realize that Peanut Labs is unique in that we are one of the few companies to offer them revenue streams for social networks and applications to monetize social network users.”

About Peanut Labs

Peanut Labs is changing the way online market research is accessed and delivered, providing unparalleled access to millions of 13-25 year olds that comprise today’s Gen Y audience. Developer of Sample3.0, the Peanut Labs sample methodology taps into more than 70 social networks including MySpace, Facebook, and Google OpenSocial. Sample3.0 is quickly becoming the online sampling methodology of choice by leading marketing research firms. More information about Peanut Labs and Sample3.0 can be found at WWW.PEANUTLABS.COM.

Peanut Labs to Provide Acclaim Games with Additional Revenue

Acclaim Users Take Market Research Surveys as Alternative Way to Purchase In-Game Items; Online Communities Turning to Market Research for Supplemental Revenue

LOS ANGELES & SAN FRANCISCO – July 9, 2008 – Acclaim Games, a leading online multiplayer gaming community, and Peanut Labs, provider of unmatched Gen-Y sample for market researchers, today announced the integration of Peanut Labs’ Sample3.0 sampling methodology into the Acclaim Games community.

The integration gives Acclaim Games’ members an alternate way to earn Acclaim Coins. For each survey the member takes, they will receive Acclaim Coins to purchase in-game items like weapons, clothing and character boosts.

“By offering Peanut Labs’ surveys to our community, we can provide our players an alternative to using money in order to get the coveted in-game items,” said Howard Marks, chief executive officer at Acclaim Games. “Many of our members, especially the younger ones, do not always have access to credit cards to purchase items. Now when they take a Peanut Labs survey, they will have one more option to get some of the items they want regardless of money.”

Peanut Labs technology has been deployed into more than 70 publishing partners, including niche communities and social networks, as well as social applications found across all the major social networks like Facebook and MySpace. As more consumers demand free services from online providers, social networks and widget developers struggle to find monetization through an advertising-based model. Instead of ads, Peanut Labs pays publishers based on number of completed surveys, usually a percentage of the amount that Peanut Labs receives from the market research firms – often 400 percent more than can be made with current click-through models.

“Because Acclaim Games has such a vibrant, active community, we are excited to have them on-board,” said Murtaza Hussain, chief executive officer of Peanut Labs. “As has occurred in other communities, we expect these surveys will be embraced as an in-game activity, an engaging part of the Acclaim experience, making this a win for their users.”

By leveraging online communities, Peanut Labs offers market researchers valuable, high-quality sample for coveted Gen-Y, Gen-X and Boomer demographics.

About Acclaim Games

Based in Beverly Hills, California, Acclaim Games is a revolutionary company with over 5 million registered players worldwide. CEO Howard Marks, a cofounder of Activision, has established Acclaim as one of America’s top online game brands. Today, Acclaim Games offers only the finest online games with a focus on accessibility, playability and most importantly fun. Acclaim’s free massively multiplayer games include: BOTS!! – futuristic robot fighting action game; 9Dragons – martial arts MMORPG; 2Moons – extreme action MMORPG; DANCE! Online – a hit music dancing game; Top Secret – a fan developed online game; and Ponytars – pony game. To learn more, please visit WWW.ACCLAIM.COM.

About Peanut Labs

Peanut Labs is changing the status quo of market research with the company’s newest product, OptimusID™, a patent-pending technology filter used to vastly improve the quality of online sample data. Peanut Labs’ Sample3.0 product uniquely links researchers to online sample via social networks and online communities worldwide including MySpace, Facebook, and Google OpenSocial. More information about Peanut Labs can be found at WWW.PEANUTLABS.COM.