Peanut Labs Debuts SurveyTool.comTM, a Self-Serve Platform for Market Research

SurveyTool.com to Enable Users to Create Surveys and Generate Valuable Insights with Just a Few Clicks

SAN FRANCISCO – November 3, 2011 – Peanut Labs, a pioneering technology and social media monetization company and e-Rewards, Inc. (ERI) business unit, today announced the launch of SurveyTool.com, a revolutionary DIY survey software that will empower users to quickly and easily conduct market research.

SurveyTool.com offers access to Peanut Labs’ sample pool of respondents, sourced from a robust network of social media and gaming sites worldwide such as Facebook, EA, Pogo, and IMVU.com. This capability allows users to launch their surveys directly to over 50 million consumers across hundreds of websites within a matter of minutes. Further, users can target the demographic segment of their choice, instantly engaging with a tailored group of respondents while accessing an audience that is oftentimes hard to reach.

“According to Cambiar, DIY research spending is estimated to be $700-$800 million worldwide, and this industry will only continue to increase with the growing acceptance of DIY research tools within the market research industry,” said Noman Ali, co-founder and chief executive officer of Peanut Labs. “Given this compelling statistic, we are excited to launch this revolutionary product to the public and look forward to enhancing the self service sampling business into the future.”

With 24-hour access, SurveyTool.com is the only survey software on the market today that allows users to conduct tracking or periodic surveys automatically. Once the survey is created, users can control the frequency, sending surveys out on a weekly, monthly or yearly basis to their target audience.

Ali continued, “We’ve differentiated SurveyTool.com from its competitors by employing a strategy that allows for quick development of unique and innovative features, using client feedback to create an online survey tool that caters best to DIY researchers. Utilizing SurveyTool.com, organizations can easily conduct, manage and analyze research to drive their business forward, tracking changes in consumer behavior and monitoring trends over time.”

Offering over one hundred industry standard marketing templates and a variety of survey question types, SurveyTool.com empowers organizations large and small to easily customize their professional-looking surveys, and to better engage their target audience.
Sample is currently available in the United States, the United Kingdom, Australia and Canada, with plans to expand into additional markets in 2012. Users can register for a complimentary personal account with limited access to survey capabilities. For pricing and additional information, visit www.surveytool.com.

About Peanut Labs
Peanut Labs is a fast-growing innovation, technology and social media monetization business. The company enables social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks. Peanut Labs has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation’s Silver Innovation Award. Peanut Labs has over 20 full-time employees and is headquartered in San Francisco. For more information, visit www.peanutlabs.com.

About e-Rewards, Inc.
e-Rewards, Inc. is a global leader in permission based digital data collection and reporting, headquartered in Plano, Texas. With over 1,200 employees worldwide, the company operates through its business units Research Now, e-Miles, Peanut Labs and Conversition. For more information, visit www.e-rewardsinc.com.