Peanut Labs Expands to the Green with World Golf Tour Partnership

SAN FRANCISCO, CA, February 21, 2012 /24-7PressRelease/ — Peanut Labs, an innovative technology provider of social media measurement and marketing tools and e-Rewards, Inc. (ERI) business unit, today announced that it has partnered with World Golf Tour (WGT), the largest golf media site worldwide and the most realistic sports game on the web, to further monetize the online gaming space through offering market research surveys to millions of male sports enthusiasts and online gaming community members.

Utilizing Peanut Labs’ innovative monetization platform, WGT enables golf and gaming enthusiasts to earn WGT credits – the in-world currency – in return for participating in full length market research studies, targeted video advertisements, and exclusive single question surveys. Players can instantly redeem WGT credits to purchase in-game golf equipment at the WGT online Pro Shop and pay entry fees for online golf tournaments to earn real world prizes.

“In line with its highly acclaimed virtual courses and tournaments, social sports game, and industry-leading golf media site that attracts millions of golfers from over 180 countries, our goal is to help WGT further engage their growing audience by offering players alternative ways to earn virtual currency to enhance their online golf experience,” said Noman Ali, co-founder and CEO of Peanut Labs. “In turn, this partnership will allow market researchers to reach a desirable male sports audience.”

Gamers are keen on new opportunities to accrue the virtual currency needed to maximize gameplay – whether through upgrading virtual golf equipment or entering tournaments – without having to use a credit card.

“Players use credits to upgrade their virtual golf equipment and play in online golf tournaments on WGT,” said YuChiang Cheng, co-founder and CEO of WGT. “Peanut Labs gives our players an easy way to earn WGT credits that also drives deeper engagement and enjoyment of our game.”

About Peanut Labs
Peanut Labs is an innovative technology provider of social media measurement and marketing tools. The company enables marketers worldwide to harness the power of social media for all their marketing needs, including generating insight into consumer behavior and building brand perception. Peanut Labs offers targeted social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks, and operates SurveyTool.com and Crowdvi.be . The company has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation’s Silver Innovation Award. Peanut Labs has over 30 full-time employees and is headquartered in San Francisco. For more information, visit http://www.peanutlabs.com.

About e-Rewards, Inc.
e-Rewards, Inc. is a global leader in permission based digital data collection and reporting, headquartered in Plano, Texas. With over 1,200 employees worldwide, the company operates through its business units Research Now, e-Miles, Peanut Labs and Conversition. For more information, visit http://www.e-rewardsinc.com.

About World Golf Tour
World Golf Tour (WGT) is the largest golf site and the most realistic sports game on the web. WGT recreates famous golf courses including Bethpage, Kiawah Island and St Andrews’ Old Course in virtual reality using HD photography and patented technology. Each course is photographed from every angle, providing a true-to-life experience for golf enthusiasts. WGT is played using a web browser without any downloads or fees at http://www.WGT.com, on Facebook, or in the Google Chrome Web Store. Players can choose to purchase WGT credits to upgrade their virtual golf equipment, compete against each other, and enter tournaments to earn prizes such as real world golf trips. Virtual golf equipment is available from WGT sponsors, including GolfSmith, LoudMouth, PING, and TaylorMade. WGT is the online gaming partner of the USGA, R&A and LPGA and hosts virtual championships of many major golf tournaments, including the 2011 Virtual U.S. Open and the 2011 Open Championship. More at http://www.WGT.com.