Peanut Labs Launches Samplify™, a Global Self-Serve Sampling Platform

Simplifying the Process of Running a Research Project, Peanut Labs’ Samplify Platform Brings Convenience and Efficiency to Conducting Do-It-Yourself (DIY) Online Research Sampling

SAN FRANCISCO – December 6, 2012 – Peanut Labs, an innovative technology provider of social media measurement and marketing tools, today announced the launch of Samplify™, its latest software-as-a-service (SaaS) sampling platform that will further increase flexibility for researchers to access Peanut Labs’ highly profiled online sample.

The self-service sampling platform was designed specifically for researchers to provide real-time DIY access to the increasingly robust online sample of ready-to-survey respondents available through Peanut Labs’ reach. As a result, users will have far less steps to go through in order to ensure that a representative sample is delivered to their clients.

“The research industry is growing and changing to adapt to a more digital, socially connected world; and as it adapts, Peanut Labs remains focused on improving efficiency, and providing transparent reporting of sample data collected from some of the largest social networking applications and online communities worldwide,” said Noman Ali, co-founder and chief executive officer of Peanut Labs. “Our Samplify platform reflects our continued commitment to the industry, and to providing access to high-quality sample on demand.”

Utilizing Peanut Labs’ Samplify platform, researchers are empowered with the ability to control the entire process from cost estimation to in-field project management. In just a few clicks, users can easily access Peanut Labs’ comprehensive sample pool, obtain both feasibility and pricing, test project links, and conveniently launch and manage surveys with complete control of their own tailored research sample. Additional functionalities include: project configuration and nested quotas; the option to add pre-screeners; 24-hour access to reporting on project activity (both overall and by quota); real-time access to project status indicators (including attempts, completes, over quota, daily quotas and progress); and basic project management actions (including managing, resuming and duplicating projects).

Peanut Labs has strategic partnerships with hundreds of website publishers, social media communities and global partners, and has built their sampling architecture to gain the most cost-effective access to a global respondent pool of tens of millions of consumers and business professionals. To date, Peanut Labs has profiled respondents in the United States, Canada, the United Kingdom, Germany and Australia to allow for multi-country research projects via its Samplify platform. The company has forecasted that it will have profiled respondents in over ten additional markets by March 2013. For more information, visit http://samplify.it.